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Getting Directions from Big Foot
Some of us prefer to get our directions from Big Foot than MapQuest (Rand McNally in the old days). This doesn’t necessarily mean we’re ‘lost’ in the truest sense, but perhaps about to be enlightened....
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Sometimes Peanuts, Sometimes Shells
Though Internet Marketing and Print Marketing have their differences, we can agree that maintaining data bases is a key to success. While my comfort zone is not product pricing, maintaining customer...
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Customer Service—On Site or Social Media? And What About Pricing as a...
Order fulfillment and e-commerce are synonymous. Yet what makes the difference between success and failure is, and always will be, customer satisfaction through service and relationships....
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Plodding the Course and Hold Fast
As it goes, learning the means to market product and/or soliciting sales in today’s e-commerce environment is daunting. Those merchants and e-retailers that are new to internet product sales may be...
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Because You Need to Know How
Generally, the information for this blog is to connect readers on to the closer source of e-commerce related topics and success as well as some bounce-off-business-thinking. Further, professionals who...
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Warehousing Ideas & Shipping Products
You may recognize how internet marketing as well as customer service and fulfillment has evolved. Yet online marketing evolves so fast one might ‘stay put’ if not let it go. Fact is, it moves as fast...
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Is the Cart Before The Horse?
We all know e-commerce is evolving; and at paces that can seem unreal. An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the...
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Start-Up or Start-Down (Just No Smack-Down Please)
Looking over the 1976 tax return for Karol Media, there were sales of $818.00 dollars. That was the first year in business and was the up side. Now the down side: a loss of $10,458. Only good thing...
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Call Center, Call Center
“Cheese Burger, Cheese Burger.” If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s. Fact is, a diner is a call center too. The...
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Warehousing, Fulfillment and Customer Care
Every so often I catch myself long enough to test, or audit, the relationship between attending to the operation and its running efficiently and customer care. Sometimes however, what we care about to...
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Outsourcing Conundrum?
Sometimes the decision to outsource can be difficult simply because we can’t see the value. So I remind myself many times that my business (and job) is generating revenue. Specifically, with...
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There’s a Reason the Word ‘Press’ Still Exists
“Go to press” meant something different not too long ago. In fact, I dare say in this day in age, folks who are just starting out recognize that ‘circulation’ means followers or searchers by any other...
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Monday April 15, Two Thousand Thirteen
While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another. And while all...
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Are Product Descriptions and Reviews Content Too? Absolutely.
Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals. Content, to include scripts for video or speeches for that matter, has to do with...
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Sometimes e-Commerce is Just Plain Amazing…
We have seen tremendous growth in online sales and with those who embrace the technology, much happens. I myself no longer see where I’ve been as much as I see where others are going. And they don’t...
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The Human Touch in e-Commerce
We know the driving force behind electronic retailing is commerce from consumer. To that end, a concise understanding of Responsive Web Design can be had by reading a number of posts in Business 2...
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Sage Internet Marketing Interview
Karol Media: Tell me how you saw blogs in the marketing mix and how you have seen the field evolve? Stershic: I launched the Quality Service Marketing Blog in February 2005 in lieu of having a...
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Time is a Measurement Too
Looking at web marketing today, the opportunities are in fact endless because it is affordable. In a real sense then, only time is the limitation. When considerations for ‘holistic’ marketing are...
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Customer Service Webinar from Social Media Today
No retailer needs to be told how important online retail customer service is to be successful. Sometimes though, just how to do it is the matter at hand. We just wanted to share the information here:...
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Dialectica
Beckon the logic when envisioning success in e-commerce. As most know, the entire cycle of events that leads to a satisfied, and returning, customer requires more than imagination; it requires a...
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